AirShift Group provided expertise in air quality and health outreach to support the launch of a new wearable air quality monitor developed by the Canadian wearable technology start-up, TZOA Wearables. Our work helped define target audiences and recommend ways to reach those audiences and inspire them to act.
We provided a comprehensive review of research on current perceptions and attitudes about air quality in Canada and the US, as well as a review of consumer research on wearable technology. This review revealed two distinct audiences: young urban-dwelling adults most inclined to incorporate technology into their daily lives and share their experiences, and; people who are more at risk to air pollution due to their health/age status and/or ongoing outdoor activity level. Based on this review, AirShift provided recommendations to support:
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