Case Studies

Know more about how we have helped our clients successfully address their marketing communication challenges.

Water Protection Public Engagement Strategy for Edmonton

How do you encourage people to protect a vital water source for decades to come? By giving them the ‘why’ and ‘how’ in ways they can use now and in the future. Client: City of Edmonton, Drainage Services Services River for Life is the City of Edmonton’s long term plan to reduce pollution flowing into […]

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Introducing wearable technology to support health and the environment

How can you earn the attention and interest of people most inclined to use wearable technology to manage personal health and share information that benefits their environment? By knowing their needs and habits and assessing how those uniquely align with the product. Client: Wavefront Wireless Innovation and TZOA Wearables, with funding from the National Research […]

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Engaging citizens about water fluoridation

How do we help people participate in decision-making related to their health? By presenting both sides of the issue in a transparent way, so people are informed and have influence over the outcome. In Canada, the decision to fluoridate the water supply resides with municipalities, and is often surrounded by opposing debate between those who […]

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Air Quality Flags

How can Canadian children learn to get active about air quality? By making air quality and its’ effects on health part of what is learned at school. Partners:  Environment Canada, BC Ministry of Health and Fraser Basin Council with support from the US Environmental Protection Agency and Health Canada. Despite a growing number of Canadian […]

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Helping Albertans understand air quality

How can we encourage Albertans most at risk from poor air quality to protect their health? By recruiting organizations they know and trust to help to spread the word. Client: Alberta Environment and Sustainable Resource Development and Alberta Health Services AirShift Group planned and guided a multi-year air quality outreach program on behalf of the […]

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Ensuring public participation in airshed management plan

How do we encourage citizens to have their say on airshed management now and in the future? By creating opportunities – in person and online – to learn, be heard and influence outcomes in an interactive, municipal planning process. Client: City of Kamloops In 2011 the City of Kamloops committed to developing its first Airshed […]

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Research: Athletes, air quality & the Air Quality Health Index

Question: Can Canada’s Air Quality Health Index (AQHI) minimize athletes’ exposure to poor air quality in training and competitive situations? Client: Health Canada Despite their optimal physical condition, elite athletes experience the health impacts of poor air quality.  In fact, because athletes breathe more frequently and deeply during intense training and competition, they experience greater […]

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Project: Introducing Canada’s Air Quality Health Index

How can we help people care about air? By Inviting Them to “Get to Know It!” Client: BC Ministry of Environment It’s a challenge common to many parts of Canada, and countries in both the developed and developing world… how to make people more aware of air quality and its affects on their health.  In Canada, we’ve worked […]

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Project: Communication strategy to promote air, health, and stewardship options in Alberta

How can we get people to protect their health, and their environment? By increasing awareness and making it personal. Client: Alberta Environment and Sustainable Resource Development Several factors contributed to national interest in Alberta’s air quality, including a new clean air policy, smoke from forest fires, global attention on oil sands, and numerous groups asking […]

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Project: Using social media to reduce health risk from air pollution during fires

How do we maximize a “teachable moment”? By giving people information when they need it most. Client: BC Ministry of Environment The 2009 forest fires in BC’s Okanagan region posed a health threat to people most at risk from air pollution – and created a “teachable moment” to inform them about the relationship between air […]

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