Can we agree?

In late 2011, I was asked to help write a book about air quality management in Canada based on our firm’s work related to the introduction of the world’s first Air Quality Health Index. The book is a compilation of information and analysis – everything from politics to policy to the health science and technical […]

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Cost of air quality – survey says money talks

Did you see our post on the cost of air pollution? It examines the topic of what pollution costs our personal health, the health of our planet and our economy. It specifically zeros in on which of those costs would motivate people most to do something to improve the air – personal health, protecting the […]

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Crowd Sourcing (and funding) of Mobile Air Quality Monitoring

I’m having a deja vu moment when it comes to watching how advancements in mobile monitoring of air quality are coming to fruition around the world. Two years ago I spoke at the US EPA’s AIRNOW conference on social marketing about air quality and health. It was 2011 and I suggested the day would come, […]

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Moms who aren’t holding their breath

When anthropologist Margaret Mead proposed we heed the power of a small group to change the world – she could have been referring to small groups of moms who advocate for our air.  It’s a group of mom’s advocating for healthy air that has prompted this post. We work with governments and NGO’s across the […]

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Show me the money – the cost of air pollution

What gets your attention more when you think about air pollution – what it’s costing your health, what it’s costing the environment, or what it’s costing you in dollars and cents? That’s a question we, as social marketing specialists, have pondered repeatedly over a decade of working to increase attention, awareness and personal action related […]

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Learning by doing – a good prompt to behaviour change

Oct 16, 2012 The wholly grail in our business is prompting behavior change.  Let’s just say it’s not easy. If you have read our White Paper on the Stages of Communication, then you are familiar with our approach to behavior change communication.  Basically, we embrace the idea that getting someone’s interest must precede increasing their […]

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September fires focus attention on issues of air quality and health

Oct 2, 2012 Looking back over the month of September — a time normally reserved for back to school busyness, shorter days and cooler evenings — a few of our neighbouring BC Interior communities, (Peachland and Falkland, for example), were instead focused on forest fires, evacuation information and updates on potential property damage. We pay […]

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When arts and science converge to support awareness about our health

Sep 18, 2012 Last month, one of my daughters began her post- secondary education at  www.questu.ca.  At a unique induction event for students and parents, I listened to the chief academic advisor espouse the benefits of an education — in fact an entire worldview – that integrates  appreciation for the value of both sciences and […]

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Making ‘Air’ more memorable through artistic influence

Something we’ve learned over the years as communication consultants focused on marketing air quality is that air is hard to “show and tell”. Yes, it’s there, but think about it. What’s the perfect picture of air? It’s easy to draw a blank when the air is good. It’s not until something is obscuring our view […]

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New reality when it comes to encouraging people to care about air pollution & health

Social marketing related to air quality and health has exploded – and the potential up-sides are exciting. Increased internet access, use of social media and networking platforms, an explosion of mobile device use and the ‘personalization’ of information is already influencing how we reach out to people about air and its effects on health. It’s […]

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