Dear Procurement, is it time to get with the e-times?

We’re hired by private, not for profit and public organizations across Canada — and the contractual arrangements with some of these publicly funded, otherwise progressive groups, don’t always align with the sustainability goals we are hired to help advance. I understand the t-crossing and i-dotting form the vital backbone for product and service delivery.  But to cut to the […]

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Part of the Club

It was with excitement that I received a heavy package in the office mail this week. It contained my certificate that confirmed I am now a Certified Environmental Professional. This is not the highest academic achievement I have attained, but it is one I am very proud of.

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Take a partner

It’s an ongoing challenge in public health outreach and promotion — reaching as many people as possible in the most effective ways possible. So, as health communicators, what strategies can we use to tackle that mountain?

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Social Media in 2012

As is routine, the first half of January bring forth predictions from experts in every realm of life.  It’s important to know what these experts project for the coming year while maintaining a balanced view fueled by one’s own experiences and perspectives. Earlier this week, instead of placing myself in the middle of my family […]

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Finding solutions to company’s biggest emissions pain points

Our team finished ClimateSmart training session last week, which is great, but not because it’s over. In three sessions we learned a lot – impacts of green house gases (GHGs), ways to reduce them in-house as well as ways we could guide our clients interests in GHG reduction and, most recently, a thorough examination of […]

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So Much Strategy Behind “I’m Sorry”

I have always driven my family nuts by analyzing the strategy behind various marketing communication programs or products. I can’t watch TV without devoting too much analysis to the commercials.  I often say aloud whether or not I think an ad worked or how it was made or what creative technique was used to get […]

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Your attention, please

As a conference presenter, I often speak on the important stages of behaviour-change communication.  I’ve shared our approach on getting attention, increasing awareness, supporting engagement and encouraging action, to program and policy planners, health and environment scientists and other communication and outreach professionals in Canada and the US. The message is basically this – too […]

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Our total business review

It’s amazing how the Total Business Review we participated in more than a year ago — through internationally renowned agency management guru David Baker of ReCourses – benefits our day to day work, our decision making and direction. Baker’s advice helped us to recognize the benefits of narrowed expertise,  improve our definition of roles, and […]

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Trust – Can’t Be Left Up in the Air

Beijing, China and San Luis Obispo County, California, are an ocean apart. But in the past few weeks, they both faced pressure from the media and the public in relation to air pollution.

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The Power of 7 (Million)

We are constantly searching for, and evaluating, communication and outreach efforts related to air quality, health and environmental stewardship.  And our curiosity has no borders.  We are as interested in community consultation about air quality in Beijing, China as we are to our home province of British Columbia. Pan Shiyi is founder of SOHO China, […]

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