Merits of professional communication accreditation are many

As strategic marketing and communication professionals, it’s always gratifying to know our expertise and experience is supporting efforts to raise the bar within our industry. This month, one of our senior consultants, Kate Stebbings, is featured in the International Association of Business Communicators’ (IABC) publication Communication World, discussing the merits of the IABC Executive Accreditation […]

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Who cares about the air?

Well it turns out, not enough of us. Health Canada recently released an Environics’ Survey that examined our knowledge and attitudes about air quality – and the survey results will have profound changes on how air quality is managed and reported in Canada.

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Why mom’s voice is a good one when it comes to clean air

Listen to your mother – she’s got a powerful voice. It’s a message that has united a group of knowledgeable, eloquent, and determined women across the US who make up Mom’s Clean Air Force – an organization that has aligned itself with some of the most respected health establishments in the US to rally against […]

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Rewards of writing “the book”

Sometimes it’s best to not fully know what you’re getting yourself into — and just agree to do it. Sometimes, what you agree to is good for you and you know it. Marriage. Becoming a parent. Teaching your teenager how to drive.  It’s just that there are fuzzy edges and you’re just not sure how […]

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How can we help people care about air?

It’s a challenge common to many parts of Canada and countries in both the developed and developing world… how to make people more aware of air quality and its effects on their health. In Canada, we’ve worked to do this in conjunction with the introduction of the world’s first Air Quality Health Index (AQHI). Read […]

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How do we maximize a “teachable moment”?

By giving people information when they need it most. The 2009 forest fires in BC’s Okanagan region posed a health threat to people most at risk from air pollution – and created a “teachable moment” to inform them about the relationship between air quality and health.  In response, Communication Solutions created a social media strategy […]

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