We’ve noticed a pattern in many social marketing campaigns aimed at taking action in support of health and/or the environment. Learn more in this white paper about the pattern and our approach to behaviour change communication using examples from our work promoting air quality and health in Canada.
Health organizations using social media can benefit by increasing exposure of their brands or messages. When used strategically, this can lead to exponential reach by people sharing “your” story through their social network(s). Learn more about this process through our white paper.